HEALTH & WELLNESS | ELECTROLYTE SUPPLEMENTS
Ultima Replenisher
CONTRIBUTIONS
Art Direction
Creative Planning
Shot Lists
Photo Editing
Animated GIFs
Social Media
Digital Ads
Web Design
ROLE
Art Director
Design Lead
Ultima Replenisher is an electrolyte supplement brand bringing hydration for every body, with their delicious and zero sugar beverage mixes.
From a 20-something-year-old brand focused solely on targeting runners pre/post run, I helped Ultima pivot to become a more inclusive, lifestyle brand for everybody through design across multiple marketing channels.
PHOTOGRAPHY ART DIRECTION
Art directed over 20 photoshoots, developing content for use across web, email, social and digital ads. My contributions included helping recruit talent, managing photographers, creative planning, shot lists, as well as some photo editing and GIF animation.
Tools Used: Photoshop
PROMOTIONAL VIDEO ART DIRECTION
Art directed video ads for advertising on various digital platforms such as Google, Instagram and Facebook.
DIGITAL ADS
Designed animated video ads for advertising on various digital platforms such as Google, Instagram and Facebook.
Tools Used: Photoshop
SOCIAL MEDIA
Planned, curated imagery, created graphics and wrote captions for Ultima’s social media platforms adhering to the client’s monthly marketing plan and brief.
Tools Used: Airtable, Photoshop, Later
WEB DESIGN
Helped rebuild and redesign the Ultima website, upgrading it to a Shopify Ecommerce site, from a Wordpress landing page.
Tools Used: Shopify
