DAIRY | GREEK YOGURT
Too Good & Co.
by Danone (formerly Two Good)
CONTRIBUTIONS
Branding & Packaging Design
SKU, Format & Line Extensions
Proprietary Typeface
ROLE
Design Director
Design Lead
Too Good & Co. by Danone is a Greek style yogurt bringing innovation to the dairy category, with monumentally lower sugar.
Through brand identity, packaging architecture, a proprietary typeface and custom illustrations, I helped design the original Too Good & Co. brand and packaging design to communicate their revolutionary innovation, along with Danone’s “good” story of purpose, clean ingredients and sustainability.
My contributions extend to Too Good & Co.’s many line extensions, flavor extensions, as well as packaging extensions.
DESIGN DIRECTION
I helped translate Too Good & Co’s brief by design directing a watercolor illustrator to custom illustrate 30+ ingredients, and digitally composed the illustrations to suit the existing packaging system/layout.
BRANDING & PACKAGING DESIGN
I worked with Danone’s innovation team as the primary brand & packaging designer on the original Two Good brand. From custom creating the brand font to art directing illustration for 20+ SKUs, remaining connected with the brand for over 5 years.
