Squeezed Juice is an California cold-pressed juice brand known for its fresh juices with no sugar added.

Squeezed Juice rolled out a new Lemonade line and the team needed help with extending the brand identity and packaging. Exploring multiple ways in for design using brand guidelines, the chosen concept was art directed, executed and extended to multiple SKUs and formats by me.

The final design was inspired by the classic milk jug bottle structure, and intended to have a retro feel with a modern twist, representing a timeless and traditional American classic: good old fashioned Lemonade.