Ohla! Foods is a small, women-owned brand specializing in almond flour crackers and tortillas.

Feedback from major retailers indicated Ohla’s packaging needed improvement to compete with top brands. Although their products had already made it to the shelves, they weren't fully retail-ready.

As the lead designer, I helped revitalize the brand identity and packaging design, analyzing category cues to strategically determine the visual communication and hierarchy.

The refreshed design transformed the brand from conservative and stale, to fun and delicious, significantly boosting sales and keeping shoppers coming back for more.