BEVERAGES | PLANT-BASED ENERGY
Iba Energy
CONTRIBUTIONS
Brand Launch
Art Direction
Web Design
Email Marketing
Social Media
Marketing & Sales Collateral
PR Box
Brand Guidelines
ROLE
Art Director
Design Lead
Iba Energy is a clean, Brazilian energy drink with benefits breaking through a crowded category.
With the brand identity and packaging already in place, I contributed to Iba Energy by helping prepare the brand for a successful launch through design on digital channels such as web, social, email and sales.
WEB DESIGN
I helped design Iba Energy’s responsive website, utilizing a theme and prioritizing mobile first.
Tools Used: Shopify
EMAIL MARKETING
I art directed, designed and wrote copy for Iba Energy's Welcome Series - a comprehensive set of 5 engaging emails.
Tools Used: Klaviyo, Figma, Monday.com
SOCIAL MEDIA
I art directed, created and curated the Iba Energy launch feed consisting of a puzzle and content to launch the feed with 60+ posts.
Tools Used: Later, Monday.com
GENERATIVE AI ART DIRECTION
I helped art direct a Generative AI/digital artist for a “photoshoot” to create a content library of 30+ images using all 3 SKUs.
MARKETING & SALES COLLATERAL
Contributions: PR Box, Brand Guidelines, Retail Sales Deck, Sell Sheet
