SWEETS & TREATS | SUGAR-FREE CHOCOLATE
ChocZero
CONTRIBUTIONS
UX Web Design
Branding
Digital Renderings
ROLE
Design Lead
ChocZero is challenging the chocolate category with their decadent, sugar-free chocolate treats.
ChocZero started its journey as a D2C e-commerce brand, and quickly evolved into a frequent sell out brand with their loyal community. They needed a fully functioning e-commerce site to support their growing traction, including the ability to frequently add new innovation products and new categories, as well as implement a subscription model.
My role was the UX web design lead in helping create ChocZero’s custom Wordpress website, beginning with establishing and defining the brand identity.
UX Web Design
I led UX design for the custom Wordpress site across all web pages.
Tools Used: Sketch
BRANDING
In preparation for the the UX web design project, I started by helping lift the ChocZero brand to its fullest potential.
By curating irresistible product imagery, establishing a rich color palette and creating custom illustration and digital renderings, I worked to closely to help align the brand with its existing packaging and natural, yet indulgent brand story.
