CAPSCO innovated in the spice category, with pepper flake blends that not only bring heat, but unique pepper flavor.

Inspired by the pepper adventurer interested in finding unique ways to enrich the taste of their food with influence from around the globe, I was responsible for design directing CAPSCO’s brand and packaging design.

Following the brand launch, I directed a photoshoot, as well as designed an email marketing campaign, digital content and print collateral.